Audi Q6 e-tron pitch

For a BBH pitch on Audi’s online buying experience, we produced the CGI that made the idea tangible: a Q6 e-tron product page where the car is rendered live in the page, lit to match the brand’s pastel gradients, and taken apart as you scroll.

Range, charging time, LED signatures, the drivetrain seen through the body in an X-ray pass, ambient lighting, trim levels and a configurator all got their own shot. The configurator was built as a second film, the car re-lighting as colours and wheels change under the cursor. Pitch work, so unreleased, but a good record of how far CGI can carry an interface before anything is built.