Bank of America technology programme
Digitas asked us to build the motion layer for a Bank of America programme on breakthrough technology: content that had to work on a wide stage screen, in a film, and cut down for social.
We designed a library of wireframe 3D icons in the bank’s palette, from air taxis and fusion reactors to microchips, DNA and launch vehicles, each one modelled, animated as a loop and delivered with alpha so the production team could place them anywhere. Around the icons sit the connective pieces: a five-second intro, holding cards, film transitions and connector-line graphics. A second round in 2025 extended the set with quantum computing, LLMs, cyber security, payments, mobility, agriculture and robotics.
Everything here had to work three ways: on a wide stage screen, inside a film and cut down for social. The icons are wireframe 3D objects in the bank's palette, delivered as loops with alpha so the production team could place them anywhere.
