Xbox at Gamescom 2024
Envy Create brought us in to deliver content for Xbox’s presence at Gamescom 2024 in Cologne. We took on the heavier CGI scenes for The Nexus, an eight-screen installation spread through the venue carrying announcements, trailers and the event’s identity.
The centrepiece was an event-specific Xbox mark: the brand’s sphere, re-lit in the fluorescent palette of the Gamescom identity so it belonged to the show while staying instantly recognisable as Xbox. It ran as the ident across every screen in the system.
The Nexus ran eight screens across the hall, each cutting between trailers, announcements and the ident. The ident had to survive on a twenty-metre wall and a shoulder-height panel at once, so it was built in layers that read at both scales: the animate-in, a glow pass, and logo takeovers for Xbox, Bethesda, Blizzard and Xbox Game Studios.
