Buff Skincare
Buff is a men’s skincare brand built on plain language and plain packaging. Fight or Flight Studio handled the branding and product design and brought us in for concepts and CGI.
The direction was minimal, clean and monochrome, so the images lean on material and light: matte bottles on black rock, white-on-white shadows, liquid and foam caught mid-motion, and an LED mask that supplies the only colour in the set. Rendering also solved a launch problem. Labels, colours and compositions changed late, and each change was a re-render rather than a re-shoot, so the client could keep adjusting right up to the day.
The brief was clean, minimal and monochrome, so the images lean on material and light: matte bottles on black rock, white on white, foam and liquid caught mid-motion. The LED mask is the only colour in the set, and it's there because the product is.
The launch films were blackout reveals: each product emerges from darkness as the light finds it, cut vertically for social and mastered at full resolution. The mask got its own sequence, wrapping onto a face and settling into place.
Rendering made the launch flexible. Labels, colours and compositions changed late, and each change was a re-render rather than a re-shoot, so Fight or Flight and Buff could keep adjusting right up to launch day.
