Beats Fit Pro and Powerbeats Pro
OddCommon brought us in to animate two Beats ranges for screen: Fit Pro and Powerbeats Pro, with their hooks, wing tips and cases, turning and settling in a soft grey studio.
The brief was product truth at close range. Every shot is built from the real geometry, with the attention on the parts people touch, and the sequence moves between macro detail and full product views using split frames so both read at once. Work ran through storyboard animatics, lighting passes and a colour-material-finish test before the final pass, and the deliverables cover the main sequence, attract loops that hold a screen between moments, and a full set of stills across every colourway.
Product truth at close range. Every shot is built from the real geometry, with the attention on the parts people touch: the wing tip of a Fit Pro, the hook of a Powerbeats, the hinge of the case. A soft grey studio keeps the colours honest, and split-screen framing lets macro and product shots sit side by side.
The job ran as a sequence of reviews with OddCommon: storyboard animatic, lighting passes, then a CMF test to lock colour, material and finish before the final lighting pass went out. The wireframe ring and the clean animatic are in here because the process is half the story.
Alongside the main sequence we delivered attract loops that hold a screen between moments, and a set of full-frame stills, both ranges in every colour, for OddCommon's campaign work.
