Movu Robotics brand film
BBH asked us to realise director Paul Dixon’s vision for the Movu Robotics rebrand: one brand film and four product films, all CGI.
Movu supplied CAD for the full range, Atlas, Eligo, Escala, iFollow and the warehouse racking they run on. We optimised the models for production, textured and shaded them, then set the visual and motion language through storyboards and animatics before animating in Cinema 4D and rendering in Redshift. Over 6,000 frames went through Ranch Computing’s render farm, so BBH saw steady updates rather than bottlenecks.
The brand film opens on the green light-floor and never leaves it: a strip of light that becomes a runway, a maze, a grid of cells and finally the Movu mark. Metaphor shots, the maze, the cables, the hourglass, carry the argument about complexity and time while the robots do the work.
Movu supplied CAD for the whole range: Atlas, Eligo, Escala, iFollow and the racking they run on. We optimised, textured and shaded every model before a frame was animated, so the four product films and the brand film share one material world.
Director Paul Dixon set the vision for BBH; we carried it through storyboards, animatics and six thousand-plus frames on Ranch Computing's farm. Each product got its own thirty-second film and a clean turntable, cut from the same scenes as the hero.
