Tattu, Spirit of Summer
Tattu runs restaurants across the UK. Persona UK asked us to concept and produce the stills and animation for its Spirit of Summer campaign.
The brief was gold, and the campaign lives or dies on whether that gold reads as real. Most of the work went into shaders and a consistent lighting setup so coins, petals, cloth and liquid all sat in the same material world. Simulation ran from pouring liquid to soft-body cloth: Houdini for the heavier passes, Cinema 4D’s native tools for the rest. Everything outside the logo marks was concepted and made in the studio.
Gold is unforgiving in CGI. Most of the work went into shaders and a shared lighting rig, so coins, petals, cloth and liquid all read as the same metal in the same room, across stills, animation and print.
