Red Bull Pole Position

Pole Position is Red Bull’s flagship hospitality space at Silverstone. For the British Grand Prix weekend it brings trackside entertainment to VIPs and Formula 1 fans, and every surface in the venue is a screen.

We built the screen content for the whole space: key event information, entertainment and a brand film that plays in sync across a 20-plus screen array. The first thing a guest meets is the entrance causeway, a 24-screen matrix running a single film down the length of the tunnel. The film pulls from the breadth of Red Bull’s world, Formula 1, BMX, wingsuit flying, rally and snowboarding, and sets the pace for the day. A main stage hosted talks and DJs into the evening, and we produced the visuals package for all of it.